Kenneth Bernoska

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Principle 2: Today’s Forecast Is the First Forecast of the Rest of Your Life Another misconception is that a good prediction shouldn’t change. Certainly, if there are wild gyrations in your forecast from day to day, that may be a bad sign—either of a badly designed model, or that the phenomenon you are attempting to predict isn’t very predictable at all.
The Signal and the Noise: Why So Many Predictions Fail-but Some Don't
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