The Signal and the Noise: Why So Many Predictions Fail-but Some Don't

by Nate Silver

While the printing press paid almost immediate dividends in the production of higher quality maps,10 the bestseller list soon came to be dominated by heretical religious texts and pseudoscientific ones.11 Errors could now be mass-produced, like in the so-called Wicked Bible, which committed the most unfortunate typo in history to the page: thou shalt commit adultery.12 Meanwhile, exposure to so many new ideas was producing mass confusion. The amount of information was increasing much more rapidly than our understanding of what to do with it, or our ability to differentiate the useful information from the mistruths.13 Paradoxically, the result of having so much more shared knowledge was increasing isolation along national and religious lines. The instinctual shortcut that we take when we have “too much information” is to engage with it selectively, picking out the parts we like and ignoring the remainder, making allies with those who have made the same choices and enemies of the rest.