The more often you are willing to test your ideas, the sooner you can begin to avoid these problems and learn from your mistakes. Staring at the ocean and waiting for a flash of insight is how ideas are generated in the movies. In the real world, they rarely come when you are standing in place.13 Nor do the “big” ideas necessarily start out that way. It’s more often with small, incremental, and sometimes even accidental steps that we make progress.
