Austen Allred

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a gossip blog manufactured a scoop by misrepresenting, deliberately or not, a joke. That scoop was itself misrepresented and misinterpreted as it traveled up the chain, going from a small entertainment blog to a sports site to a CBS affiliate in Iowa and eventually to the website of one of the biggest newspapers in the country.* What spread was not even a rumor, which at least would have been logical. It was just an empty bit of nothing.
Trust Me, I'm Lying: Confessions of a Media Manipulator
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