Many of these groups had already spent years studying vaccine hesitancy and had concluded that the most effective approach was something known as motivational interviewing, a method originally developed in the 1980s to help problem drinkers. In motivational interviewing, a 2012 paper explains, “counselors rarely attempt to convince or persuade. Instead, the counselor subtly guides the client to think about and verbally express their own reasons for and against change.” Motivational interviewing seeks to draw out a person’s beliefs, values, and social identities, in the hopes that, once all
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