The Men Can't Be Saved

by Ben Purkert

As an agency, we worked harder for the clients we didn’t have than the ones we did.

“Most people think faith is about God and the afterlife. But if you’re truly faithful, you’re not focused on what comes after. You’re too busy believing in what is. You look at every moment of every day as a tangible gift, something to hold in your arms. So when you die,” I continued, “you die from exhaustion. It’s hard to carry every moment of every day. It begins to add up, all that weight. It’s much easier to be faithless. To carry nothing. To spend your days being carried along. But then, when it’s all over, you realize you’ve wasted your life. Because you never believed in it to begin with.

The best creatives, like the best clients, were presumed elsewhere.