Not the End of the World: How We Can Be the First Generation to Build a Sustainable Planet

by Hannah Ritchie

When we ask people what they think are the most effective things they can do to reduce their carbon footprint, they often mention the stuff that has the smallest impact.52 Recycling, using more efficient light bulbs, not leaving their television on standby or hanging their washing out to dry. They often miss the big stuff: eating less meat, switching to an electric car, taking one less flight, insulating their home or investing in low-carbon energy.53