The third solution is to optimise for beef production in the regions that can do it most efficiently. The ‘worst’ (where we’re defining ‘worst’ as those that use the most land) 25% of beef producers use up 60% of the total land that is used for beef production. If globally we were able to reduce the amount of beef we eat by 25%, and eliminate this from the ‘worst’ beef producers, land use for beef production would be cut by a whopping 60%.