Or take the way most of us turn to the right after entering a store. (Did you know you turn right? It’s almost certain you do. There are thousands of hours of videotapes showing shoppers turning right once they clear the front doors.) As a result of this tendency, retailers fill the right side of the store with the most profitable products they’re hoping you’ll buy right off the bat. Or consider cereal and soups: When they’re shelved out of alphabetical order and seemingly at random, our instinct is to linger a bit longer and look at a wider selection. So you’ll rarely find Raisin Bran next to
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