The Power of Habit: Why We Do What We Do and How to Change

by Charles Duhigg

40 percent of the actions people performed each day weren’t actual decisions, but habits.3

Rather, to change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine.

THE GOLDEN RULE OF HABIT CHANGE You Can’t Extinguish a Bad Habit, You Can Only Change It.

HOW IT WORKS: USE THE SAME CUE. PROVIDE THE SAME REWARD. CHANGE THE ROUTINE.

he has taught them only a handful, but they have practiced over and over until the behaviors are automatic.

the brain can be reprogrammed.

group will convince them to suspend disbelief. A community creates belief.”

Keystone habits say that success doesn’t depend on getting every single thing right, but instead relies on identifying a few key priorities and fashioning them into powerful levers.

“The best agencies understood the importance of routines.

The problem with sabotage is that even if it’s good for you, it’s usually bad for the firm.

By dressing something new in old clothes, and making the unfamiliar seem familiar.