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Sanjeev Srivastav
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The Power of Habit: Why We Do What We Do and How to Change, by Charles Duhigg

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The only way to increase profits was to figure out each individual shopper’s habits and to market to people one by one, with personalized pitches designed to appeal to customers’ unique buying preferences.
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The Power of Habit: Why We Do What We Do and How to Change
The Power of Habit: Why We Do What We Do and How to Change
by Charles Duhigg
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