Born to Win: Find Your Success Code

by Zig Ziglar

“You can have everything in life you want, if you will just help enough other people get what they want.”

The concept that you have to plan to win and prepare to win before you can expect to win is simple, but simple doesn’t mean it’s necessarily easy; and when you dig a little deeper, you understand just how profound it really is.

“You cannot control what happens to you, but you can control how you respond to what happens to you.”

“You build a better company by building better people,”

“You are who you are and what you are because of what has gone into your mind. You can change

who you are and what you are by changing what goes into your mind.”

Here is how you do it. On a daily basis, even if it is only for five or ten minutes a day, Refill your mind with material that helps you build your Will, or your Skill, or both.

“You were born to win, but to be the winner you were born to be, you have to plan

to win and prepare to win. Then and only then can you expect to win.”

I’VE ALWAYS SAID that man was designed for accomplishment, engineered for success, and endowed with the seeds of greatness.

man has the opportunity to achieve greatness and is hard-wired to make it happen.

The simple truth is that you have to want to do something badly enough before you have the slightest chance of doing it! If you don’t want it badly enough, I absolutely guarantee that you will not be willing to do the planning and preparing it takes to get it.

you invariably and inevitably move toward the strongest impression in your mind.

“Desire is the ingredient that changes the hot water of mediocrity to the steam of outstanding success.”

Everyone has the potential; it’s what you do with that potential that really matters.

Desire is also an equalizer—and nowadays is highly encouraged over a six-shooter! Desire creates an edge. Desire produces the energy to get out of bed when you don’t feel like it. Desire gives you the power to run the last one hundred yards of a marathon when you think even one more step is impossible! Desire gives you the will to do the tough things your competition may not be willing to do. Desire is the mother of motivation because it is where motivation is born. Desire will pull you across the finish line and give you victory!

Desire is created when something happens in your life that suddenly changes the way you see yourself in relationship to your future.

Yes, you were literally born to win. My goal is to give you new hope in this game of life and turn that new hope into a brilliant new picture for your future.

commitment—which is fueled by desire—helps us stay on track to achieve our goals and ultimately win.

Fear is the fatal killer of desire. Fear of failure is a big part of the reason why people procrastinate and avoid putting their plans in writing.

IF YOU REALLY want to win, you have to begin.

“You don’t have to be great to get started, but you do have to start to be great.”

This means you have to be before you can do, and do be...

You can only think in ways consistent with the information you have in your mind.

So to change what you do, you have to change the way you think, and to think differently, you need to change what goes into your mind.

the real opportunity for success lies within the person and not in the job; that you can best get to the top by getting to the bottom of things—and then climbing the stairs of success, one at a time.

Watch your thoughts; they become words Watch your words; they become actions Watch your actions; they become habits Watch your habits; they become character Watch your character; for it becomes your destiny!

From wherever you are, you can go anywhere you want to go if you pick the right roads to travel.

The roads you travel in life are selected and determined by the goals you set for each area of your life. The key is to pick the right roads!

The “why” in life is your value and purpose.

to be the best you can be, you must commit yourself to taking the necessary daily actions required to make that happen.

This means understanding the reasons behind the vision.

I once heard that preparation is the foundation for any level of achievement.

the better prepared you are, the better the results.

So, as we begin this second stage of the Born to Win process, whenever I say prepare, just understand I’m talking about equipping yourself with the tools, skills, knowledge, and attitudes you need to turn your plans into reality.

His willingness to accept every new position, regardless of how mundane or challenging it might be, moved Dwight Eisenhower toward his destiny.

One of the main reasons people fail to reach their full potential is because they are unwilling to risk anything.

When we make poor choices, our circumstances become worse. As our circumstances become worse, our choices become more limited.

The bottom line is this: the greatest risk is to never take a risk, therefore dooming yourself to a life of mediocrity.

A SIMPLE FACT about success is that it requires a lot of positive, personal motivation to achieve.

Knowledge, properly applied and acted upon, is the key to lifting the veil and opening your eyes to the opportunity that is in front of you.

The kind of knowledge you need to become a good recognizer of new opportunity is not the issue.

What matters is that you accept the importance of acquiring new knowledge and make it a life-long practice.

“Prosperity belongs to those who learn new thin...

is also well known that repetition is the mot...

“The use of time is important because time is the stuff of which days are made.”

The knowledge you acquire should be relevant to your life and your interests.

Individuals who understand the principle of having to make an investment in their lives before they can expect success are far more productive and proactively seek out the information and assistance they need to be successful in their endeavors.