What is essential, though, is to marry your long-term goal with short-term critical moves. Esserman’s vision was compelling, but it would have been empty talk without lots of behavior-level execution. You have to back up your destination postcard with a good behavioral script. That’s a recipe for success. What you don’t need to do is anticipate every turn in the road between today and the destination. It’s not that plotting the whole journey is undesirable; it’s that it’s impossible. To think that you can plot a turn-by-turn map to the end, like a leader’s version of Mapquest, is almost
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