the Elephant really, really hates to fail. This presents a difficulty for you when you are trying to change or when you’re trying to lead change. You know that you or your audience will fail, and you know that the failure will trigger the “flight” instinct, just as the two of us fled our salsa lessons. How do you keep the Elephant motivated when it faces a long, treacherous road? The answer may sound strange: You need to create the expectation of failure—not the failure of the mission itself, but failure en route.
