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Design of Business: Why Design Thinking is the Next Competitive Advantage, by Roger L. Martin

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In order to advance knowledge, the design thinker has to get comfortable delving into the mystery, trying to see new things or to see things in a new way.
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Design of Business: Why Design Thinking is the Next Competitive Advantage
Design of Business: Why Design Thinking is the Next Competitive Advantage
by Roger L. Martin
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