They are not prepared to evaluate an alternative viewpoint that proceeds not from the basis of what was, but what could be. Such a way of thinking appears fuzzy, dreamy, and more suited to an idealistic undergraduate than a seasoned veteran of the real world. But if a corporation is to bring anything new into the world, it will have to cultivate respect for the sort of logical leap that brought the Aeron into a world that had never seen anything like it.
