Tommi Tyler

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executives like my quantitatively minded client, there’s something flaky, irresponsible, untidy, and presumptuous about abductive reasoning. Chapter 7 addresses this misconception, which is something most corporations will never do. It will help you develop your own design-thinking capability by viewing your day-to-day work as a seminar in design thinking and in the forces that discourage
Design of Business: Why Design Thinking is the Next Competitive Advantage
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