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Design of Business: Why Design Thinking is the Next Competitive Advantage, by Roger L. Martin

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the value that business leaders place on innovation is reflected in the wealth of resources that they devote to its pursuit. But in all too many cases,
Tommi Tyler
innovation
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Design of Business: Why Design Thinking is the Next Competitive Advantage
Design of Business: Why Design Thinking is the Next Competitive Advantage
by Roger L. Martin
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