Tommi Tyler

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Here, the design thinker tests the breakthrough inference by producing a prototype and observing whether it operates as desired or expected. Typically, even with a talented abductive thinker, the initial prototype falls well short of what’s desired. Those shortcomings, viewed from the design thinker’s stance, offer the opportunity to infer what would make the prototype better, giving rise to a succession of new tests, new inferences, new prototypes, until
Design of Business: Why Design Thinking is the Next Competitive Advantage
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