Michael Goitein

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Some contexts don’t reward the repetition, structuring, and planning that are the hallmarks of mastery. Those nonstandard contexts require the creation of a new approach or solution; they require originality. Originality demands a willingness to experiment, spontaneity in response to a novel situation, flexibility to change directions as information dictates, and responsiveness to opportunities as they present themselves, even if they’re unexpected.
Design of Business: Why Design Thinking is the Next Competitive Advantage
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