Michael Goitein

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In contrast, the effective design thinker empathizes with colleagues who exist at the extremes of analysis and intuition, seeking to achieve deep understanding of their positions and uncover the greatest range of options for a compelling solution. What are the colleague’s greatest hopes? What keeps him or her up at night worrying? What are the minimum acceptable conditions for the colleague to embrace a design solution? How much risk is the colleague willing to absorb? The design thinker can answer these questions with either empathy or disdain.
Design of Business: Why Design Thinking is the Next Competitive Advantage
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