Michael Goitein

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Design thinkers generally love nothing more than a tricky and complicated design challenge. They welcome constraints, which help them define the challenge and push their ideas in unexpected directions. They enjoy the opportunity to advance knowledge to the next stage of the knowledge funnel. However, faced with colleagues at the extremes of reliability or validity, design thinkers often take an unproductive approach. They are inclined to dismiss their analytical colleagues as squares and philistines who can’t appreciate what needs to be done and their intuitive colleagues as flighty and ...more
Design of Business: Why Design Thinking is the Next Competitive Advantage
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