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Iulian Comănescu
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Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage, by David Meerman Scott

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To newsjack is to inject your ideas into breaking news to generate media coverage. Newsjacking works best when a story is breaking, as journalists scramble for additional information to add to fast-developing news.
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Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
by David Meerman Scott
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