Kenneth Cole ham-handedly attempted to insert his footwear brand into the Twitter conversation via the #Cairo hashtag that was the focal point for the uprising. Cole's tweet from his @KennethCole twitter ID: “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo - KC.” By trying to be cute and clever by including a hashtag used as a serious forum for millions of people who were in grave danger, Cole immediately generated a huge wave of negative response
