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Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to.
Because it is only since the emergence of the real-time web that newsjacking has become possible in a methodical, systematic fashion.
If you are clever enough to react to breaking news very quickly, providing credible second-paragraph content in a blog post, tweet, or media alert that features the keyword of the moment, you may be rewarded with a bonanza of media attention.
Monitor keywords, phrases, and trending word clouds important to your business. Track journalists and media properties you know. Follow Twitter hashtags related to your area of expertise.
