Artem Sapegin

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Avoid foods that are pretending to be something they are not. Imitation butter—aka margarine—is the classic example. To make something like nonfat cream cheese that contains neither cream nor cheese requires an extreme degree of processing; such products should be labeled as imitations and avoided. The same rule applies to soy-based mock meats, artificial sweeteners, and fake fats and starches.
Food Rules: An Eater's Manual
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