Kindle Notes & Highlights
You can do a phone survey and talk to 25 or more “good voters” to see which way the voters are responding to your campaign tactics as well as your opponent’s, and adjust accordingly.
While literature and campaign signs are your most prevalent ways to get your message out, there are many other formats and ways to advertise.
Bumper stickers are one of many ways to advertise. I don’t like them, and in most cas...
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I started using a suction cup square card. It looked just like the cards you have seen in people’s back windows,
Billboards are very expensive and should only be used if you have more money than you need.
Go down to the local movie theater and ask if they run ads before each movie.
“Thanks for helping us make Westland the place to be!”
Campaign pins are nice, but not necessarily the best form of advertising.
Hats and shirts are in the same category as pins.
most popular handout is the simple emery board.
She told me that everyone loves them; women, kids and even men.
Some of these campaign materials like bookmarks, emery boards and other small items are great things to try to get into restaurants, hot...
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hire moving billboards, which are trucks that drive around your community with your campaign sign on both sides.
“The high cost of saving money” is a term that I learned from a good friend of mine and I have never forgotten that comment. If you purchase cheap stock for your yard signs and they will not hold up under the weather, you will have to buy new ones to replace the ones that keep falling
You need to design your sign, and the most important rule is this: keep it simple!
Only put what is absolutely necessary on the sign, which means your name, office you’re running for, a request to vote for you, and of course, your disclaimer.
check the laws governing campaign yard signs.
Don’t violate the laws and ordinances regarding campaigns.
they are volunteers and you need to keep them happy.
select one person to be the “crew leader” of the sign crews.
You do not need to put City Council Person, just put “Council.” You do not have to put Township Trustee, just put “Trustee.” Either put elect or re-elect on the top or nothing at all on the top, your last name in the middle and the office you’re seeking at the bottom.
You will also want to check local ordinances in your community to see if there are limitations on the sizes of political signs.
There is usually an ordinance in most communities that makes it illegal to place any political signs on rights-ofway.
My advice is to use the smallest size sign that will fit most of your needs.
used a 14 x 22, 22 x 28 and a few 28 x 44-inch signs.
have your sign crews place your sign closer to the house.
if a homeowner asks for a few extras to give out to neighbors and friends, instruct your sign people to politely say that they just do not have any extra signs, because the supply is low. Tell them to ask the homeowner to give them the address of anyone who wants a sign, and then your sign crew can go and put it in.
You want your signs working for you and they don’t work well when they are stashed inside someone’s garage.
As you begin to get sign locations, make the effort to create a sign list on the computer. You will want to be able to print out your list by precincts, wards or districts, whatever you have in your community.
You can give these lists to your sign crews so that they know where to go, and the name of the voter whose yard the...
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As always, keep this list confidential. Your opponent will find out soon enough where your locations are, so no sense making his or her job any easier.
The only person from the sign crew people who will need a full list of all sign locations is the crew leader.
Do not give the complete list to any of the other ...
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Instruct your sign crews to knock on the door when placing yard signs just to make sure that it’s s...
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If no one is home, they can put the sign in, but in any case, have them leave a flyer that I will explain at the end of this book called, “T...
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There are two opinions of when to put campaign signs out. One rule of thumb is to start slowly and build up momentum. The other rule is to collect and gather sign locations and then blitz the city over a weekend. Both methods work and you have to decide which one is for you. Both methods have worked in various campa...
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election date gets nearer, put more and more of them up.
Some candidates will use the method of waiting until their opponents begin to put up signs before they do. There is some merit to this method; however, if you are the newcomer and you’re up against a strong incumbent, you cannot afford to wait too long.
A strong incumbent will have enough money to blitz the town with thousands of his or her signs the last two or three weeks before the election.
Every candidate will deny vehemently that his or her supporters would ever stoop so low as to steal their opponent’s campaign signs. Don’t start out by living in a political dream world. You may as well face the fact that your opponent’s supporters will steal some of your signs and your supporters will steal some of your opponent’s sign...
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horrible crime against fair campaigning.
this is a game with no rules.
You can count on losing anywhere from 10 to 30 percent of your signs in most any campaign.
At least you can keep it to a minimum by telling them not to. It is not worth the bad publicity if you or one of your supporters gets caught, and it does happen, and sometimes on camera! Just accept the fact that you will lose some of your signs and keep yourself focused on the campaign.
The press loves these kinds of stories because it will probably be the first time a candidate ever offered to do something like this in your community.
Remember, you have to be smarter and slicker than your opponent!
One or two signs per block will usually be plenty.
you can see how important money is to a campaign.
I would recommend you use the local printer for such things as literature and stationery and use the specialized campaign shop for your yard signs, bumper stickers, pins, hats or whatever else you want.
Pick one who has been in business for awhile and one who will give you references of candidates in your area that have used them.
