Kindle Notes & Highlights
is a tough game that is not played by any approved set of rules.
“all is fair in love, war, and politics.”
If you are going to run for local office, you had better be prepared to face some very rewarding and unrewarding experiences.
am not going to refer to party throughout this book, but keep in mind that when we are talking about databases, raising campaign funds, and targeting certain voters, you will need to target your party.
As you go through this book and listen to all the strategy and advice, please don’t think for a minute that there are not many other ways to campaign and win an election.
There are too many variables in politics and just as many opinions.
it will give you the information and strategy you need to put on a very effective and efficient campaign.
It helps to get different opinions, but in the end it must be your decision, not someone else’s.
Make sure these are people you can trust to keep quiet, especially if you don’t want this to be common knowledge just yet.
This is one of the most important questions that you need to ask yourself, why do you really want to run?
it should be because you want to help lead your community in the most effective manner and to tackle every problem that comes up and to be a part of the solution. You should run because you want to become part of the decision making process to make your community a better place to live, work and play.
the amount of responsibility will surely be greater than the amount of money you will make.
they love the work and the challenges and experiences that holding public brings to them.
DO YOUR RESEARCH
explain the process of running for local office.
If you plan on running, you need to do exactly the same thing, whether or not you want to keep your plans secret or public. In most cases, you will want it to be public.
know about all the issues that face your community
you need to understand the financial picture o...
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Municipal budgets are indeed different from pri...
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many different funding sources and revenue streams that are involved ...
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then the next chapter is very important. It may yet change your mind!
Running for office is so much more demanding than you think and holding office is even more demanding.
You will only have a few hours each weekday and believe me, the weekends alone are not enough. You will have to campaign three or four weekdays and most of the weekends if you really want to win.
every hour you spend walking door-to-door and working your campaign, gets you more votes.
Your family will come second most of the time.
When I ran for mayor, I was a full-time employee of the community in which I ran.
You will have to ask people for money!
the candidate is the body and campaign money is the lifeblood.
you will have to raise money to finance your campaign.
if you believe that you cannot ask people for money to fund your campaign, put this book down, go to a movie, and forget about a career in politics!
you need to prepare to be surprised by how badly some people will treat you once you run for political office.
There are people who are complete strangers to you that will publicly say terrible things about you even though you have never done or said anything to them.
also come to events where you are either speaking or just attending and try to do political damage to you in any way they can.
will make unfavorable comments about you to other people attending the event or simply spread some rumor a...
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part of what comes with being an elected official.
letting things just roll off my shoulders
When you become a candidate or win an election for public office, the target fairy comes down and while you are soundly asleep, he
when you enter a political race, you immediately make political enemies.
If you cannot handle the shabby treatment and the stress that goes along with it, get out of the race, you don’t belong there and you probably won’t make it to the finish line.
CAMPAIGNS RUN ON MONEY
You will need to prioritize what to spend your resources on.
In most elections, literature, yard signs and cable are the top priority, and all the other things such as bumper stickers, pins, hats, etc., are of a lesser priority.
you need to set your priorities based ...
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“you can’t buy an election”? That’s not ...
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accomplished anything good for the community.
“you can buy votes!”
the candidate that has the most money will be able to get his or her campaign message out to the voters more often,
If you are running for council in a small community of around 10,000 people, you might spend anywhere from $2,000 to $6,000.
The lesson here is that if you are the challenger, you are going to have to substitute a lot of hard work and good old-fashioned elbow grease for money.

