The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career

by Reid Hoffman

Yes, you’ll notice certain themes in your career interests, but it’s unwise, no matter your stage of life, to try to pinpoint a single dream around which your existence should revolve.

Don’t try to be the greatest marketing executive in the world; try to be the greatest marketing executive of small to midsize companies that compete in the health-care industry.

you’ll get a greater ROI (return on investment) from investing in your strengths than in your weaknesses.

“What’s not going to change in the next 10 years?”

Your true self doesn’t get found. It emerges.