Max’s Kindle Notes & Highlights

Made to Stick: Why some ideas take hold and others come unstuck, by Chip Heath

6%

We need to violate people’s expectations. We need to be counterintuitive.

See Max’s 100 highlights

Made to Stick: Why some ideas take hold and others come unstuck

Made to Stick: Why some ideas take hold and others come unstuck

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars