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Max Riegel
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Made to Stick: Why some ideas take hold and others come unstuck, by Chip Heath

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The Golden Rule is the ultimate model of simplicity: a one-sentence statement so profound that an individual could spend a lifetime learning to follow it.
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Made to Stick: Why some ideas take hold and others come unstuck
Made to Stick: Why some ideas take hold and others come unstuck
by Chip Heath
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