In 1954, a psychologist named Abraham Maslow14 surveyed the research in psychology about what motivates people. He boiled down volumes of existing research to a list of needs and desires that people try to fulfill: Transcendence: help others realize their potential Self-actualization: realize our own potential, self-fulfillment, peak experiences Aesthetic: symmetry, order, beauty, balance Learning: know, understand, mentally connect Esteem: achieve, be competent, gain approval, independence, status Belonging: love, family, friends, affection Security: protection, safety, stability Physical:
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