How to Win Friends and Influence People

by Dale Carnegie

In the heyday of his activity, John D. Rockefeller said that ‘the ability to deal with people is as purchasable a commodity as sugar or coffee.’ ‘And I will pay more for that ability,’ said John D., ‘than for any other under the sun.’

‘Education,’ said Dr. John G. Hibben, former president of Princeton University, ‘is the ability to meet life’s situations.’

For ‘the great aim of education,’ said Herbert Spencer, ‘is not knowledge but action.’ And this is an action book.

When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.