Michael Dubakov

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Customers were not only saturated with GE sales calls, they were oversaturated and began to respond negatively. In the research described in Ackoff and Emshoff (1975), it will be seen that continuous increases in the amount of advertising have a similar effect. Imagine how you would respond to a product that was advertised on every commercial shown on television or on every billboard.
Re-Creating the Corporation: A Design of Organizations for the 21st Century
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