Those who cannot cope with the complexity of life itself turn to fundamentalism; in corporations, they turn to panaceas. Fundamentalism and panaceas are retreats from complexity and the uncertainty that accompanies them. Both are types of absolutism—a doctrine that provides a simple, ready-made answer to the questions one is willing to consider and a complete disregard for any other questions. A fundamentalist’s doctrine is one that can survive any amount of disconfirming evidence because that evidence is considered to be false, a priori.
