Jeffrey Gitomer's Little Red Book of Selling: 12.5 Principles fo sales greatness: How to make sales FOREVER (Jeffrey Gitomer's Little Book Series)

by Jeffrey Gitomer

Personal branding is ... Create demand for your product or service indirectly. (Through means other than direct advertising.) Get the business community to have confidence in you -- as a respected high caliber individual. Get the business community to have confidence in your business -- Earn a reputation for quality performance so good that it's talked about. Establish yourself as an expert -- Why just be in the field, when you can be perceived on top of it? Be seen and known as a leader -- Stand in front of the group, and tell them or get involved in a group and lead them. Show up where everyone is -- all the time. Be known as an innovator. Be known as a person or business of value. Be known as a resource. Separate yourself from competition -- Get in front of the pack and set a standard. Gain professional stature -- Your image is determined by others. Your outreach determines your image. RED WHINE ... "Nobody knows me." Build your image -- and the image of your business -- by being a consistent positive performer. By associating with quality things and people. By delivering what you promise. Get talked about in a positive way. As a result of your total branding and marketing outreach, make your phone ring with qualified prospects -- then convert them to sales.