Principle 4 IT'S ALL ABOUT VALUE, IT'S ALL ABOUT RELATIONSHIP, IT'S NOT ALL ABOUT PRICE The 6.5 principles of giving value and being valuable. Free Speech. Price vs. Value, the REAL way to beat "price." RedBites Give value first, don't add it. Make friends before you start, or don't start. Act professionally, talk friendly. Sales for the moment. Friends for life. Sales for the commission. Value for the fortune.

