Principle 7 ENGAGE ME AND YOU CAN MAKE ME CONVINCE MYSELF Ask the wrong questions. Get the wrong answers. Ask smart questions, they think you're smart. RedBites Asking powerful questions will make prospects think in new ways. What you ask sets the tone and the perception of the buyers. What you ask determines their response. What you ask makes or breaks the sale. Your questions are a critical factor in the way your customers perceive you.

