Act professionally, talk friendly. Too many salespeople think they have to be professional in order to gain buyer credibility. Nothing could be further from the truth. Me? I'm friendly. I try to act as professionally as I can but I always err on the side of being too friendly. The stiff sales professional will give a bid or proposal and if it ain't the lowest, he walks away with a goose egg. Me? I'm the friendliest and I'm the highest. I wonder if there is a correlation there? Now I'm not saying be the highest price (although it seems to be working for companies like BMW and Mercedes Benz),
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