Jeffrey Gitomer's Little Red Book of Selling: 12.5 Principles fo sales greatness: How to make sales FOREVER (Jeffrey Gitomer's Little Book Series)

by Jeffrey Gitomer

Major clue: If they have no interest, you will not get the appointment. If you provide no perceived value, they will not appoint you. If you are not engaging, they will not appoint you. If they PERCEIVE they have no need, they will not appoint you.