Creativity is a science that you can learn. If I ask you on a scale of 1-10, how important is creativity in sales and service? You'll answer "10." If I ask you on a scale of 1-10, how creative YOU are, that's a different, and much lower answer. Have you ever read a book on creativity? Probably not! It amazes me how many people have never read a book on creativity. Well, here's the good news: there are plenty of them at the bookstore. The best is, Thinkertoys by Michael Michalko. Buy it, read it, study it.
