Sales for the moment. Friends for life. Sales for the commission. Value for the fortune. Early on in my writing career I created a quote, "If you make a sale, you can earn a commission. If you make a friend, you can earn a fortune." This philosophy is rarely used in sales. Those who employ it are the top performers and the top paid salespeople. They build relationships. They don't worry about their quotas. They concentrate on the value they provide to their customers and the corresponding orders that accompany it.