ACT NOW: List the ten customers who love you the most. Call them now, tell them what you need, and figure out a way to meet them for breakfast or lunch so that you can provide them some kind of value (an idea or lead), and at the same time earn your testimonial prize. If you feel in any way awkward about asking your customer for this favor, I challenge you that your relationship with them is weak. So weak that your competition could earn the business. Testimonials are power and proof you are what you say you are. Lack of testimonials is weakness and proof that you aren't what you say you are.
