Jeffrey Gitomer's Little Red Book of Selling: 12.5 Principles fo sales greatness: How to make sales FOREVER (Jeffrey Gitomer's Little Book Series)

by Jeffrey Gitomer

1. Identify your risks. 2. Create GREAT corresponding risk removers or even preventers. 3. Try them out on prospects who resist for no stated reason. 4. Master them so that your prospects buy more often. 4.5 Teach them to everyone.