Who is better at selling your product, you or your customer's testimonial? Not even close. Your customer can outsell you one hundred to one. And even though you intuitively know this, you still think you have to "sell" and "educate" the prospect. Nothing could be more powerful than the words of one customer who loves you, telling a customer thinking about doing business with you to DO IT! Are you going to believe your next door neighbor who just bought a car like the one you want, or a car salesman? Neighbor of course. Same with your business baby.
