Selected production tips for making your video: High quality is worth it. Spend the money to make it right. The video is what you put in it. You can create any message you want. Less is more. 5-8 minutes is optimum run time. Before you begin yours, watch other people's videos -- several. Get an idea of what you want and what you don't want. Make your video real. Be relaxed and animated. Pre-select which parts (sales segments) you want to include, and write a script before you start.