Humor is the final frontier. It's easy to learn all about your product, it's easy to learn all about your customer, it's easy to learn the science of selling, it's hard to learn the science of humor and harder to learn how to place that humor and time that humor into your sales presentation. The essence of humor is that it is relaxing and creates a more open atmosphere. An atmosphere that will begin to breed friendship, respect and compatibility. The reason I refer to it as the final frontier is that it's the last element that you put into your selling process.
