Service after the sale won't be there. Will it be what I expect? Will it be there when I need it? Do I want to risk poor service? Product won't perform as I expected. The function or utilization of product is in doubt. I am risking poor performance. Something better exists. The risk that there might be a better mousetrap if I just look around a bit longer. Obsolete soon after I get it. The risk that a new model will come out the day I make my purchase (computers do this all the time). Looking foolish. The risk of making a bad/dumb choice in your own mind and in the minds of others. The risk of
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