Jeffrey Gitomer's Little Red Book of Selling: 12.5 Principles fo sales greatness: How to make sales FOREVER (Jeffrey Gitomer's Little Book Series)

by Jeffrey Gitomer

Make the message short. Thirty-five words maximum. Script it. Rehearse it. Then record it. Change the message often. Weekly is best. Listen to the comments carefully -- they will tell you how good your message is or isn't.