Priyankush Deka

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THROUGHOUT THIS BOOK, I have described experiments that I hoped would be surprising and illuminating. If they were, it was largely because they refuted the common assumption that we are all fundamentally rational. Time and again I have provided examples that are contrary to Shakespeare's depiction of us in “What a piece of work is a man.”
Predictably Irrational: The Hidden Forces That Shape Our Decisions
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